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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 eSports Unit 7: Producing an eSports Brand A1 Principles of Branding an eSports Team
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand A1 Principles of Branding an eSports Team

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This full lesson covers A1: Principles of Branding an eSports Team for Unit 7: Producing an eSports Brand, including; • Branding: the elements that define the image, ethos and tone of an esports team and its associated products or services. • Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports team. • Brand portfolio: a collection of brands under the control of an esports team. • Types of brand: o esports team name and logo and variants of these for different applications and digital content, e.g. image-based, text-based or image and text based o product and product ranges, such as associated merchandise o people or persons, such as the gamers. • Use of branding: o new brands o brand extensions o sub-brands o product extension. • Target audiences for brands. • Consumers’/fans’/followers’ feelings about and connections with, a brand: o brand awareness and recognition of the brand o perceived qualities associated with the brand o loyalty to the brand. • Branding as part of the marketing mix (product, price, place, promotion, people, process and physical environment). • Esports teams including UK and globally based teams, e.g. Fnatic, Excel, London Royal Ravens, London Spitfire, Team Dignitas Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 23: The English Legal System A1 Meaning, Purpose and Terminology
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 23: The English Legal System A1 Meaning, Purpose and Terminology

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This full lesson covers A1: Meaning, Purpose and Terminology of the Law for Unit 23: The English Legal System for the Level 3 BTEC programme, including; Rights and duties, law and morality, law and rules. • Purpose of law, e.g. protection, upholding rights, maintaining order, delivering justice, evaluation of effectiveness of the legal system. • Differences between criminal law and civil law, purpose, remedies, punishment, parties to an action, standard of proof in criminal and civil cases. • Specific terminology used in civil and criminal cases, case names, current cases, having an impact on business
BTEC Level 3 Business Unit 14: Investigating Customer Service C1 Skills and Behaviours
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 14: Investigating Customer Service C1 Skills and Behaviours

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This full lesson covers C1 Customer Service Skills and Behaviours for Unit 14: Investigating Customer Service, including; • Communication skills: o face-to-face, written, email or other electronic media, telephone o verbal, e.g. pitch and tone of voice, open and closed questions, using the telephone o non-verbal, e.g. sign and body language, listening skills o barriers to communication. • Interpersonal skills: o personal presentation approach, e.g. attitude, behaviour, hygiene, personality, conversation skills, giving a consistent and reliable response. • Behaviours, e.g. being positive, offering assistance, showing respect.
BTEC Level 3 Business Unit 7: Business Decision Making F2 Cash Flow Forecasts
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making F2 Cash Flow Forecasts

(1)
This full lesson, with companion activity, covers F2 of Unit 7: Business Decision Making. The lesson includes; The purpose of cash flow forecasts Inflows and outflows Opening and closing balances Interpreting a cash flow forecast Learners will be provided with a data set to create a cash flow forecast using Excel/Google Sheets. Learners will then make a key business decision based on the forecast.
Case Study - Marketing a New Product (Marketing/Teamwork)
MichaelCawdreyBusinessMichaelCawdreyBusiness

Case Study - Marketing a New Product (Marketing/Teamwork)

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This resource is a case study which involves launching a brand new product. This case study can be used to cover Marketing, Teamwork and Economic Sectors. This case study was used when delivering Unit 11: Building Successful Business Teams but could be used for many other lesson topics. The case study involves using a rare superfruit grown in Africa. The group activity incorporates Marketing, Procurement and Stakeholder theory.
Data Classification Exercise - Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

Data Classification Exercise - Market Research

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This resources gives the learners different market research scenarios. On an individual basis, learners will decide if each situation provides Primary or Secondary research and if the data will be Qualitative or Quantitative when collected. Learners then get into pairs and peer assess their results.